BLU Products Unveils Snapdragon 800-Powered LIFE PURE XL Flagship Device

 Life Pure XL

BLU Products has announced a follow-up to their flagship LIFE PURE series of smartphone devices with the new BLU LIFE PURE XL, becoming one of the most powerful smartphones available in the world today with market leading processing, memory, display and camera technology.

“The BLU LIFE PURE XL continues our focus on stunning design with the latest CNC design technology available today to create a stunning curved unibody casing,” said Samuel Ohev-Zion CEO of BLU Products. “Built inside the stunning design is arguably the best smartphone device available on the planet today, with extremely advanced hardware to match its design.”


A great photo requires the perfect combination and balance of resolution and picture quality in terms of pixel size. However it is extremely difficult to increase the resolution and pixel size at the same time. While our competitors increase resolution (mega pixels), they sacrifice the picture quality by reducing the pixel size. Others meanwhile, increase the pixel size (μ micronsbut sacrifice resolution. The BLU Life Pure XL includes professional digital camera sensors to achieve the first smartphone camera to strike a perfect balance with 16.0 mega pixels of resolution, while maintaining picture quality with a pixel size of 1.34μ, with an industry leading 1/2.3inch sensor size. In addition, the LIFE PURE XL is coupled with the first autofocus front facing camera, with 8.0 MP resolution plus 1.4 μ pixel size and advanced camera software features to create the world’s best camera experience on a smartphone device.

Processing Power and Memory

The Life Pure XL is powered by the most powerful processor in the market today, with the advanced Qualcomm Snapdragon 800 series with quad core Krait 400 architecture, designed to enable more experiences, advanced features and capabilities than any other mobile processor, helping the BLU LIFE PURE XL achieve an AnTuTu benchmark score of 35,000, which is an 120% increase in performance compared to its predecessor – the Life Pure, and a Vellamo benchmark score of 1,200, which is 100% higher than its predecessor.

The Life Pure XL is also equipped with the most powerful memory configuration of any smartphone with 3GB DDR3 RAM which makes multi-tasking and advanced gaming seamless plus 32GB internal memory for apps, pictures, videos, and music storage.  The Life Pure XL will also be available in a more affordable 16GB internal plus 2GB RAM configuration.


Maintaining a focus on good looks, The BLU LIFE PURE XL uses a Full HD 1080p LTPS 5.5-inch display with 401 PPI from JDI (Japan Display, Inc.) resulting in sharpness, brightness, contrast, viewing angles, and performance which are among the best available today on any smartphone device in the world, paired with an extremely thin bezel measuring 2mm and a smaller frame, resulting in a front screen proportion of 81%. Display protection comes in the form of Corning Gorilla Glass 3 with NDR which enables improved damage resistance and toughness compared to former glass compositions and is up to three times more damage resistant than Gorilla Glass 2. This type of Native Damage Resistance is a unique feature of Gorilla Glass 3.

Other Features

NFC-enabled Life Pure XL, gives you a quick and easy way to connect all your devices and enable payments at your local grocery with just one touch.

Software enhancements include an improved custom user interface, designed for pure simplicity of use and beauty, along with new innovative gesture controls such as Double Tap to wake-up the device, and Quick Operating which allows you to draw a shape while the display is turned off to be directed to a specific application.

Sound on the BLU LIFE PURE is equally impressive with advanced DTS surround audio technology for a superb music playback experience from powerful speakers, along with further sound enhancements such as 3-Mic Noise cancellation, and Stereo Recording.

Full Specifications Include:

  • Network: 2G (GSM/GPRS/EDGE) 850/900/1800/1900 MHz, 3G (HSPA+ 42Mbps) 850/1900/2100, Micro-SIM
  • Display: LTPS 5.5 inch Full HD 1080 x 1920, with Corning Gorilla Glass 3 protection
  • Processor: Qualcomm Snapdragon 800 Quad-Core 2.2GHz Krait-400 with Adreno 330 GPU.
  • OS: Android v4.2 Jelly Bean, upgradable to Android 4.4 Kitkat
  • Camera: Rear – 16 megapixel with 1.34μ pixels, 1/2.3-inch sensor, Largan M8 lens, Video Record 1080p @ 30fp; Front – 8.0 megapixel, autofocus.
  • Connectivity: NFC, WiFi a/b/g/n/ac, GPS, Bluetooth v4.0 with A2DP, Wi-Fi Hotspot, micro-USB, FM Radio
  • Sensor: Accelerometer, Proximity, Gyroscope, Compass
  • Memory: 32GB internal memory, 3GB RAM (L260) and 16GB + 2GB RAM (L259)
  • Dimensions: 150.6 x 75 x 9.5 mm, 128 grams
  • Battery: Non-removable Li-Po 2500 mAh battery


The BLU LIFE PURE XL will be initially available May 2nd exclusively at at $399.00 for 32GB+3GB version in Black color, followed by white color availability on May 9th.  The 16GB + 2GB configuration will going on sale at $349.00 in June, along with the introduction of new colors Royal Blue, and Glimmer Pink.

The Life Pure XL will also be shipping in both configurations and in all 4 colors to several dealers and distributors in the US and Latin America in June.

Source: PRNewswire