TELUS is looking to solve your low battery blues after a night at the bar by introducing cell phone and tablet chargers in taxis across Canada. In partnership with Play Taxi Media, TELUS is unveiling the first-ever fleet of taxis in Canada featuring cell phone and tablet chargers. If you hail a cab in Toronto, Montreal, Calgary or Vancouver you will now be able to charge your devices while on-the-go, free of charge. These chargers will be available in 1,000 active cabs in those cities over the coming months.
“It’s Murphy’s Law that your device battery will die right when you seem to need it the most,” says Anne-Marie Laberge, Vice President of Brand and Marketing Communications at TELUS. “We’ve all been there – running late for a dinner date with friends or in between meetings when your phone dies before an important conference call. Our in-taxi chargers are just one way that we’re working to put customers first – they offer a simple convenience that will go a long way in making their lives easier and more connected.”
Taxis will be equipped with a power docking station located on the backside of the passenger seat headrest and will work with any phone or tablet. It’s as simple as docking your device, sitting back and enjoying the ride. Don’t worry, cabs will also be equipped with a note on the window to remind customers to grab their phone before they go.
“I am asked multiple times every day by customers if I can charge their phone for them. Sometimes they have conference calls in the cab and need a charge. Now they can actually get one in the backseat,” says Angelo Georgilas, Toronto taxi owner and driver.
“From the late-night crowd trying to meet friends, to business professionals who need to jump on a conference call, phone charging stations in taxis are a great solution to this common predicament,” added Zachary Killam, CEO of Play Taxi Media.
The in-taxi device chargers will be available through 2015 with Blacktop & Checker Cabs in Vancouver, Mayfair Taxi in Calgary, Ambassador Taxis in Toronto and Taxi Union in Montreal. The program will grow to include additional taxi companies over the coming months.