AIDS organization (RED) and Square have debuted a Special Edition SQUA(RED) Reader, bringing the iconic red color to the company’s hardware products, giving local sellers and their respective customers a chance to make a difference in one of the biggest social issues — the fight to end AIDS. Residents of USA can get a Special Edition SQUA(RED) Reader online at mkt.com/red for a donation of $10.
For every SQUA(RED) Reader ordered, 97.25% ($9.73) of the $10 donation amount will go to the Global Fund to fight AIDS. That amount is equivalent to over three weeks of life-saving medication for someone living with HIV in Africa. The SQUA(RED) Reader also raises awareness of the epidemic with every credit card swipe: when sellers swipe with a SQUA(RED) Reader, their customers can learn more and donate directly to the Global Fund from their digital receipts.
Square already helps millions of local sellers run and grow their business, and now with SQUA(RED) Reader, we’re empowering them to raise awareness for an important cause and help save lives in the process
Starting today, local businesses across the U.S. are using SQUA(RED) Reader to engage their customers in the fight to end AIDS, including Valerie Confections in Los Angeles, King of Pops in Atlanta, and more than 30 sellers at Artists & Fleas in New York City, a market for independent designers and artists in the city’s Chelsea Market.
Source: Square
